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The Little Black Book of Innovation, With a New Preface: How It Works, How to Do It, by Scott D. Anthony
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Long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and guidebook also provides a powerful 28-day program for mastering innovation’s key steps. With a wealth of illustrative case studies and vignettes from a range of companies around the globe, this playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.
- Sales Rank: #2268233 in Books
- Published on: 2017-04-18
- Original language: English
- Binding: Paperback
- 304 pages
Review
“Great wit and insight" — The Economic Times
“Highly recommended.” — Choice magazine
“Innovation knowledge is locked up in relatively dense books or in people's heads. [Anthony] makes innovation more accessible, to help readers realise their full potential.” — Engineering and Technology Magazine
“This book is insightful, with actionable tips to increase an organisation’s innovation capacity. It is easy and essential reading for business leaders and their teams.” — Business Executive
“The core of the book is a very practical 28-day programme on innovation. Anthony cuts through much jargon and sums up the key ideas and imperatives for those who wish to innovate. Written in a light-hearted and sometimes humorous style, it also draws on the authors own innovation journey including some early failures.” — The Irish Times
“This ‘little black book’ is a quick-read how-to book that boils down the principles of innovation to discreet ideas anyone can understand,” — BizEd
“The Little Black Book of Innovation is one of the most thought-provoking business books I’ve read recently, one of those “whacks on the side of the head” that one needs from time to time.” — Business Standard
“At just 304 pages and about 6-by-9 inches in size, you can easily take this book places—and it may do the same for you.” — Directorship
"Powerful for a team, this is the kind of book that can help a group of people start producing innovative ideas…" — 800 CEO READ
About the Author
Scott Anthony is the managing partner of the innovation and growth consulting firm Innosight. He is the author of several books, including The Little Black Book of Innovation and The First Mile: A Launch Manual for Getting Great Ideas into the Market.
Author social media/website info: innosight.com; sg.linkedin.com/in/scottdanthony; twitter.com/ScottDAnthony
Most helpful customer reviews
24 of 25 people found the following review helpful.
One for the masses
By PT Navendra
I manage a team of individuals in a very large organization and I have been waiting for a book like this for a very long time. For the serial innovator, this book may be a little light, but for individuals and teams wanting to get with the program or are being cajoled into innovation initiatives, I can't think of another simpler or more practical primer than this. While I found a few spots that I thought were corny in there, this is something that I will not hesitate to recommend for entire teams and organizations as a synthesis on innovation and a starting point in their innovation journey. It is an easy read and it was hard to put down. Even if only one internal/non-commercial idea is identified and implemented within an organization using the practical tools and simple exercises in the second part of the book, one would have thousand-folded their investment. And I am only looking at it from an internal cost center perpective. I see strong potential here for pervasive transformation of individuals, teams, and organizations if used systematically.
0 of 0 people found the following review helpful.
Great Overview of Innovation
By Kim C. Korn
Scott Anthony has done a terrific job of providing an overview of what it takes for a company to innovate. His overview is comprehensive without being overly long.
Anthony defines innovation cleanly and concisely as "Something different that has impact." while also stating that it is a "process that combines discovering an opportunity, blueprinting an idea to seize that opportunity, and implementing that idea to achieve results."
His masters of innovation chapter provide a very helpful recent history of the major contributors to our current understanding of innovation.
Anthony's 28 day innovation program clearly lays out a step by step process for any company looking to develop their own innovation capabilities.
I highly recommend this book to anyone seeking to develop their company's innovation capability because of its broad, balanced, and definitive presentation of innovation.
0 of 0 people found the following review helpful.
Little Black Book of Innovation
By Rosanne Taylor
A must read for anyone entering the field of marketing one currently working in the field. As an entrepreneur, this book would have been a valuable tool 28 years ago when I started my business. Knowing the difference between being creative and being innovative is essential. Buy it, read it, retread it and utilize it.
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